Inspiring interview with an international motion and graphic designer
International award winning graphic and motion designer El Ogorodova, developed her unique style and working process on the road. Inspired by travel, she achieves her professional goals away from a standard desk and the 4 walls of a studio. Born in Moscow and raised in Milan, El manages her career between Lugano and LA, enjoying the freedom of freelancing. With clients like The Famous Group, Tools Of North America, Plucky and Mfactor Inc. El finds the perfect balance between hard work, teaching, learning and staying inspired.
-Let's start from the beginning. What was your dream job as a kid and why? My dream professions changed all the time. I wanted to be an astronaut, a doctor, a lawyer and a million other things. One thing that never changed, was the enthusiasm and full dedication I’d go through every time I immersed myself into my “new character". I think this was a pretty good preview to my career. I have fallen in love with the freelance lifestyle because it allows me to jump between worlds at light speed. One day I am designing a title sequence for a thriller, the next I am animating a sports open for a stadium, then I am creating a logo, followed by a commercial for a luxury car. It’s exhilarating. There isn’t a moment of boredom, because as soon as you solved your client’s problem, in comes the next customer with a completely different set of complications. Come to think of it, my dream job as a kid was to do it all. In a way, that’s exactly what I’m doing.