Printed edition
JOYS
FASHION BOOK VOL.6
Fashion Week on film
MFW
Autumn Winter 2020/2021
Visual story on 35mm film by Gili Biegun
Video by Olga Makarova
Editor's note: Milan fashion week shows were scheduled to begin on the 17th of February, but with the outbreak of the Corona Virus in Italy, the last shows of the week went out without an audience or were cancelled.
The speed in which the virus spreads globally in over populated areas impacted the life of billions, among them workers in the fashion industry. Along side personal responsibility, community and environmental responsibility actions must be taken, as our planet no longer has the capacity to handle our mindless consumption and behavior.
With a growing number of fashion houses encouraging mindful consumption and using environmentally friendly materials, the industry is taking a new path that might bring a brighter future to our home.
Calcaterra AW2021
''Whats Inspires you?''
''1952: Pianist David Tudor sits at the piano in the packed Maverick Concert Hall of New York. The
audience takes their seats, unaware that Tudor is about to perform one of the pieces destined to become
a pillar of contemporary music conceived by the brilliant American composer John Cage.
The title of the work is 4’33”: 4 minutes and 33 seconds of pure silence.
“From the musical composition 4’33” and its performance, one expects a sonorous representation of thought and form. Instead, we are presented with an action that does not follow the usual rules but interrupts and suspends known significant element — sound — to reveal unknown silence. An almost total absence of sound-noise initially leads to a shared sense of bewilderment and still silence, then it dissolves to allow the most varied reactions to emerge. In this space, silence — meaning an acceptance of existing sounds — becomes music and it is only the clock and time prescribed by the composer that end it.” Mario Brunello “What inspires you?” is the question that the Calcaterra Fall-Winter 2020/21 collection asks us, abandoning the unnecessary to focus on the essential, in a minimalism reminiscent of Silence by Cage. The collection becomes a form of defense against the superfluous.
From this comes the poetry of “irrational basics”: pure and precious volumes, lengths and fabrics move like silent notes, redesigning the vision of style that offers echoes of simplicity from different eras.
