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Fashion , Pitti Uomo

Lets Go Out! Fashion Show


Photography from the backstage of SSAW magazine show ''Let's Go Out!''  during Pitti Uomo 96.

Florence, Italy

By Gili Biegun

''Pitti Immagine presents the first fashion show dedicated to the brands of I GO OUT, the exhibition project that provides a unique interpretation of the contemporary man’s outdoor style. On the runway, 24 total looks will be matched with their own special landscape backdrops, with each one dedicated to a specific brand. On show a selection of collections from around the world that capably combine style and performance, functionality, comfort and design ambition; while technical know-how and a passion for outdoor sports will meet the most advanced stylistic research and sophisticated design.

Among the I GO OUT brands participating in the fashion show are: 24bottles, And Wander, Arys, Casa Marina Lab, Danner Déplacé, Descente Allterrain, Goldwin, Gramicci, Harvest Label, Heimplanet, Hi-Tec, Hoka One One Sky, Isaora, Mountain Research, Nomadic State Of Mind, Ræburn, Riz, Sease, Snow Peak, Sundek Golden Wave, Teva, Topo Designs, and Woolrich Outdoor.

The I GO OUT brands will also include Diemme.

An event curated by the Finish magazine SSAW. Casting and direction staged by From Studio. Plus, sponsor for make-up and hairstyling: Makeup By Michelle Webb on behalf of AOFMPro using Dermalogica Hair By Inanch Emir on behalf of Inanch London using Gold Class. ''

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