JOYS Fashion Book vol.9 is made for the sake of freedom.


Captured on film and neglecting digital formats, Vol.9 features 100% in-house productions and zero ads. 

The book is focusing on the concept of freedom, its meaning and its manifestation in our day-to-day life.


Art direction, stylist and photographer Gili Biegun created a visual story featuring Autumn Winter 2021/2022 collections and together with JOYS team, they are telling the stories of the creators.


Carla Noto, in a series of interviews with art directors, designers, creative directors, models, glam artists and others, tells the truth about the state of freedom in the fashion industry and in our lives.

A true story about freedom: Ryan Forester tells the real story of MMA fighter Kevin Kunta about finding true freedom. 

‘’Your Free, Kingdom’’ an opinion piece by Diane Sima.


Featured in JOYS vol.9: Hotel Calimala, Golden Leaf Europe,  Victoria/Tomas, Uma Wang, Materiel Tbilisi, Florence Factory, InWear, MUNTHE, Stand Studio, Birgitte Herskind, Maison NATAN, 16r Firenze, AGL, Rene Copenhagen, Anna Loch, Pipatchara and more.


On the cover: Model Zoe Mellini wears Kristina Fidelskaya, NATAN gloves and Jaagravii earrings.



212 pages, 8''x10'' printed in Italy, perfect bound hardcover in full color 

ISBN 979-12-200-9083-4

JOYS Fashion Book vol.9

€ 31,00Price