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Spring Summer 2020
JOYS Fashion Book vol.6 is a carefully curated collection of fashion, beauty and lifestyle visual stories. This edition explores the different meanings of sustainability and their impact on the industry and our future. Vol.6 features exclusive visuals and interviews from Paris, Milan, London, Moscow, Budapest, Belgrade and Ljubljana’s fashion weeks.
JOYS Fashion Book vol.6 is printed in Italy, distributed worldwide and was meant to be kept and not recycled. This book features only 100% original content from our unique point of view.
Paris Haute Couture
A backstage visual story reveals the Spring Summer 2020 collections of Couturiers Alexandre Vauthier, Zuhair Murad, Ronald Van Der Kemp, Guo Pei, Antonio Grimaldi and includes beauty portraits in a collaboration with M.A.C Cosmetics. Photographed on 35mm film.
The Natural State of Being
A visual story about natural fabrics in a recently renovated artificially made environment and the impact humans have of an early blossom.
35mm between Paris and Milan
A backstage visual story reveals the Spring Summer 2020 ready-to-wear collections of Uma Wang, Thom Browne, MahsaMa, Ann Demeulemeester, MSGM, Guy Laroche and Calcaterra.
London Fashion Week- Team Gala
An interview with Gala Borovic, winner of Fashion Scout SEE award and her collection photographed on 35mm film backstage during LFW.
Ljubljana Fashion Week- ‘‘Some call it the labour of love, we call it LJFW’’
An interview with LJFW founder and executive producer Melinda Rebrek about the truth behind a Fashion Week production.
Budapest Central European Fashion Week- Abodipest
An interview with Abodi founder, Dora Abodi, and 35mm photoshoot in the backstage of her fashion show during Budapest Central European Fashion Week.
Mercedes Benz Fashion Week Russia
An interview with MBFW Russia founder Alexander Shumsky about his unique point of view on fashion weeks today.
Expats- and interview with Stephan Rabimov about his collective and their fashion show during Mercedes Benz Fashion Week Russia.
Belgrade Fashion Week- An interview with Noizz Award winner, Bogdan Mrsa, who talks about his innovative ideas and repurposing fabrics.
Dinner and a show- a conversation with chef and cooking master Gloria Ruhm Mottini about tradition and innovation in the Etruscan cuisine.