Fashion , Joy's World

Joy's World x London Fashion Week

Spring Summer 2020

A visual story by Gili Biegun

photographed by Maggie Zhu and Martha Thomson

Fashion , Joy's World

Early autumn in London is a russian roulette in terms of choosing an outfit that fits the weather. Short sleeves dress can be a life saver while running in heels on a hot afternoon between shows yet, freeze to death situation is guaranteed while waiting 30 minutes for an open air show to start in the early evenings.

Since London fashion week has never been a comfortable comfort zone activity, I put all my money on Green and won the streetstyle jackpot. 

On day 1 of LFW I wore one of my favourite piece from Ana Ljubinkovic SS2020 collection with a knitted nude Leyn dress under. The bag is 0711 Tbilisi and shows are light purple from Lower.

To attend her show I wore a top by A-Jane with Leyn knitted pants paired with a Kat Maconie bag to a look that became one of my favourites that season.

On a warmer afternoon I wore Coco and Silk white dress with a 0711 Tbilisi bag and Martina Loncar statement gold earrings.

For the Naomi Campbell Fashion For Relief fashion show I wore Lalica dress with Kat Maconie bag and Lower shoes wrapped up by Alondra ankle bracelet.

On the last but not least day of LFW I wore Ana Ljubinkovic top, Strathberry bag and a Lalica trench wrapped around my waist for a long skirt affect (and a chance of rain).

 

A special thanks to Andrea Varga from I.Dea PR for coordinating my looks.

Ana Ljubinkovic SS2020 collection with a knitted nude Leyn dress. The bag is 0711 Tbilisi and shows are light purple from Lower.

Martina Loncar statement gold earrings.

Coco and Silk white dress with a 0711 Tbilisi bag and Martina Loncar statement gold earrings.

JOYS production 

A film by Maggie Zhu

creative direction insistent Gili Biegun

location London Fashion Week

Fashion editors running in heels during fashion week spring summer 2020 month.

A unique point of view on and off the runway~ 

Coco and Silk white dress with a 0711 Tbilisi bag and Martina Loncar statement gold earrings.

For the Naomi Campbell Fashion For Relief fashion show I wore Lalica dress with Kat Maconie bag and Lower shoes wrapped up by Alondra ankle bracelet.

Atop by A-Jane with Leyn knitted pants paired with a Kat Maconie bag to a look that became one of my favourites that season.

Ana Ljubinkovic top, Strathberry bag and a Lalica trench wrapped around my waist for a long skirt affect.

 

A special thanks to Andrea Varga from I.Dea PR for coordinating my looks.

JOYS is an independent, carefully curated collection of visual stories about fashion, beauty, lifestyle and art. Printed biannually and edited by Gili Biegun,  JOYS features only 100% original content from a unique point of view.

From Florence, Italy to the world

All rights reserved JOYS 2012-2020

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