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Fashion , Joy's World

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Joy's World x London Fashion Week

Spring Summer 2020

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A visual story by Gili Biegun

photographed by Maggie Zhu and Martha Thomson

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Fashion , Joy's World

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Early autumn in London is a russian roulette in terms of choosing an outfit that fits the weather. Short sleeves dress can be a life saver while running in heels on a hot afternoon between shows yet, freeze to death situation is guaranteed while waiting 30 minutes for an open air show to start in the early evenings.

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Since London fashion week has never been a comfortable comfort zone activity, I put all my money on Green and won the streetstyle jackpot. 

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On day 1 of LFW I wore one of my favourite piece from Ana Ljubinkovic SS2020 collection with a knitted nude Leyn dress under. The bag is 0711 Tbilisi and shows are light purple from Lower.

To attend her show I wore a top by A-Jane with Leyn knitted pants paired with a Kat Maconie bag to a look that became one of my favourites that season.

On a warmer afternoon I wore Coco and Silk white dress with a 0711 Tbilisi bag and Martina Loncar statement gold earrings.

For the Naomi Campbell Fashion For Relief fashion show I wore Lalica dress with Kat Maconie bag and Lower shoes wrapped up by Alondra ankle bracelet.

On the last but not least day of LFW I wore Ana Ljubinkovic top, Strathberry bag and a Lalica trench wrapped around my waist for a long skirt affect (and a chance of rain).

 

A special thanks to Andrea Varga from I.Dea PR for coordinating my looks.

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Ana Ljubinkovic SS2020 collection with a knitted nude Leyn dress. The bag is 0711 Tbilisi and shows are light purple from Lower.

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Martina Loncar statement gold earrings.

coco and silk.jpg
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Coco and Silk white dress with a 0711 Tbilisi bag and Martina Loncar statement gold earrings.

JOYS production 

A film by Maggie Zhu

creative direction insistent Gili Biegun

location London Fashion Week

Fashion editors running in heels during fashion week spring summer 2020 month.

A unique point of view on and off the runway~ 

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Coco and Silk white dress with a 0711 Tbilisi bag and Martina Loncar statement gold earrings.

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ana ljubinkovic.jpg
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lalica dress by martha_7.jpg

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For the Naomi Campbell Fashion For Relief fashion show I wore Lalica dress with Kat Maconie bag and Lower shoes wrapped up by Alondra ankle bracelet.

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lalica dress by martha_14.jpg
lalica dress by martha_10.jpg
lfw day 3 by martha_15.jpg

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Atop by A-Jane with Leyn knitted pants paired with a Kat Maconie bag to a look that became one of my favourites that season.

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lfw day 3 by martha_12.jpg
lfw day 3 by martha_11.jpg
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Ana Ljubinkovic top, Strathberry bag and a Lalica trench wrapped around my waist for a long skirt affect.

 

A special thanks to Andrea Varga from I.Dea PR for coordinating my looks.

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