News
The Brands That Caught Our Eye at Oslo Runway
The 5 Best Norwegian Fashion Brands
Everyone Should Know
Article by Gili Biegun
4/9/26
Images courtesy of Oslo Runway
Oslo may not be the first city that comes to mind when you think about fashion capitals, but spend a few days here during Oslo Runway and you will change your mind. The city's fashion scene is more relevant than ever, with Scandinavian brands creating clothes that are wearable, functional and relevant, using quality materials and thoughtful approaches to sustainability. The clothes are made for real life: they need to work through a day, move with the body and have a place in a real wardrobe.
Established in 2015, Oslo Runway has become a key platform for Norwegian designers, fashion and lifestyle brands, connecting the country's creative community with the international fashion industry. The annual Fashion Week programme takes place across Oslo, bringing together runway shows, presentations, dinners, gatherings and events with fashion, media, art, design and culture.
The 2026 edition continued that approach, with presentations taking place in spaces across the city and surrounding regions. The programme also gave brands the freedom to present their collections in the way that made sense for them. Some showed Autumn/Winter pieces that can already be found online and in stores, while others looked ahead to Spring/Summer 2027, following the traditional fashion calendar and presenting collections to press and buyers ahead of their arrival in stores. Each brand could work according to its own timing and the way it wanted to present its collection.
That flexibility is one of the things that makes Oslo Runway interesting. The week is built around Norwegian fashion and design, but there is no single definition of what Norwegian fashion should look like. There is tailoring, technical outerwear, jewellery, fluid dresses and craftsmanship.
Here are the five Oslo Runway brands that caught our eye, and whose clothes have a real place in a real wardrobe.
Images courtesy of Oslo Runway
ENVELOPE1976
ENVELOPE1976 presented FORM IN MOTION at The Twist at Kistefos, bringing together selected pieces from two seasons in a presentation created specifically for the museum. The Twist was designed by BIG, Bjarke Ingels Group, and spans the Randselva river as a bridge, exhibition space and sculptural structure, with the building rotating at its centre.
The architecture became part of the presentation, reflecting the collection's interest in the relationship between fashion and architecture, structure and movement, body and space.
The show opened in cream and black, with croc-embossed leather setting the tone. ENVELOPE1976 signatures, including the Blair blazer and Majorstuen trench, were reworked in the textured leather, alongside shearling, smooth leather and wool. Strong shoulders, defined waists and elongated proportions created an architectural silhouette, balanced by fluid dresses and softer movement.
The palette moved into Java, cacao and camel, adding warmth to the leather, shearling and tailoring, before a single strong red appeared.
Transformation is also central to the ENVELOPE1976 design language: The signature Iceland jacket was presented as a fully reversible piece, with shearling on one side and leather on the other, giving the same garment two expressions.
The collection brings together strong tailoring, tactile outerwear and pieces designed to move between seasons. Presented inside The Twist, the clothes and architecture created a natural dialogue around structure, movement and proportion.
Shop the collection:
Images courtesy of Oslo Runway
AKS LABEL
AKS LABEL was awarded the Tribute Award: Brand of the Year at Oslo Runway. Formerly known under the eponymous name of Christian Aks, the brand has evolved into AKS LABEL, founded by Anita Krstic Søberg, Fredrik and Christian Aks.
The Spring/Summer 2027 collection was inspired by dance and movement, exploring fluidity, transparency and the relationship between fabric and the body. Lightweight fabrics moved around the body, while precise construction and relaxed proportions gave the collection its shape.
The clothes are easy to see in everyday life: flowing midi skirts, relaxed silhouettes and long, wide-leg trousers in cream, beige and white, with a few looks in pale blush pink. A light knit, softly wrapped shirts with thin stripes and a small trench coat add pieces that work through late spring and early summer, including those few rainy days.
The flip-flops add another element of ease. Paired with the flowing skirts and relaxed clothes, they make the looks resemble the way a woman might actually dress on a warm day, comfortable, uncomplicated and still distinctive. It is a good example of how a minimal wardrobe can have character without relying on complicated styling.
Images courtesy of Oslo Runway
PEARL OCTOPUSS.Y
Pearl Octopuss.y is one of Norway’s current “it” brands, and its Spring/Summer 2027 collection, Metamorphosis, made that very clear. Designer Cathrine Børter presented the collection at Nasjonalgalleriet, the historic National Gallery in the heart of Oslo, in a beautiful setting filled with art and architecture.
The show brought together bold jewellery, sculptural accessories and clothes styled around the brand’s maximalist universe. Chains, pearls, oversized bracelets and statement brooches were layered over simple silhouettes, turning jewellery into an essential part of each look.
The guest list reflected the brand’s place in Norwegian fashion, with a strong turnout of local celebrities and fashion personalities. Metamorphosis continues Pearl Octopuss.y’s move beyond jewellery into a complete fashion universe, where a simple outfit can be transformed by the right combination of accessories.
Images courtesy of Oslo Runway
ONE AND OTHER
ONE AND OTHER presented its Spring/Summer 2027 collection in its Oslo showroom, marking the beginning of the brand's ten-year anniversary. The setting was as important to the presentation as the clothes, with a minimal interior, natural light and an emphasis on texture.
Inspired by Japanese aesthetics and the art of origami, the collection explores the balance between softness and structure, with precise tailoring meeting fluid draping, asymmetric volumes and sculptural silhouettes. Braided leather and tactile surfaces introduce depth, while jacquard fabrics add texture throughout the collection.
The colour palette stays largely within neutrals, with cream, beige and white forming the foundation. A few looks in baby blue and green bring colour into the collection, while tassels add movement.
Flowing skirts, relaxed tailoring and generous proportions make the collection easy to wear, while the combination of fabrics, textures and sculptural details gives simple silhouettes a distinct character.
Images courtesy of Oslo Runway
ESP
Elisabeth Stray Pedersen’s ESP presented its Autumn/Winter 2026 collection on a beautiful autumn afternoon in the park, with lush green trees surrounding the models as they walked down the steps and through the open space.
The presentation brought the idea of everyday life into the clothes. The models played the roles of artists and artisans, carrying the tools of their work. One carried a freshly painted canvas, another had a camera in hand, while others wore their working tools as part of the styling. One model even walked her dog.
The collection took inspiration from the simple act of going for a walk to clear your head, with outerwear at the centre. Wool coats, generous proportions and practical layers were designed for moving through the day, whether heading to work, walking the dog or spending time outdoors.
Known for its wool blanket coats and use of natural materials, ESP creates outerwear with longevity in mind. The presentation made that idea easy to understand: these are clothes made to be worn, worked in and lived in.
Together, the five brands show just how broad the Norwegian fashion scene has become. There are clothes for walking through the city, working in a studio, dressing for a summer evening, getting through a rainy morning and building a wardrobe that can last beyond one season.
Norwegian fashion is finding its own language, with clothes that combine design and practicality while leaving room for individuality.
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