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Pitti Uomo 106 announce special guests Marine Serre and Paul Smith to present their collection this June in Florence

11/04/24  Florence

Article by Gili Biegun

Paul Smith chooses Florence and the Pitti Immagine Uomo stage to present the new Spring/Summer 2025 collection. The British designer returns to the show with a special event set for the opening day of its 106th edition on June 11, 2024.

Marine Serre, Founder and Creative Director of the eponymous brand, will be Guest Designer at Pitti Immagine Uomo 106 and on Wednesday, 12th June, a location yet to be revealed will host the new MARINE SERRE Menswear collection.

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I am very excited to be opening Pitti Uomo with the debut of my Spring/Summer 25 men’s collection on Tuesday 11th June. I was one of the first guest designers to be invited to show of Pitti back in 1993 and I think that it’s a wonderful moment that highlights some of the best menswear around in a very real way. I am looking forward to presenting my collection in a more personal setting, the return to Florence feels like just the right thing to do.

— PAUL SMITH, designer

Paul Smith is a visionary designer, a creative with endless curiosity, an inexhaustible enthusiast, a gentleman of natural elegance, an ambassador of British creativity, a fashion lover, and a biker. And for us - for me personally and for Pitti Immagine - he is a great friend. The connection between Sir Paul Smith and Pitti has led us to create many memorable events over these thirty years: we are honored that another stage of this incredible race will take place in Florence at the next Pitti


Marine Serre’s shows convey a peculiar feeling. From her vision and her path, which have been in our radar for a few seasons, comes out a concentration of pride and discipline. As an athlete as she was, Marine designs garments ready to overcome generational constraints as the test of time. Clothes suitable for going out into the world, beautiful to look at and feel on, which speak of mental attitude and personality, of style and bearing. It is the result of tenacious virtuosity, this way of tying together the needs of the present and fabrics of the past, experimenting with the ars combinatoria of upcycling, between sustainable and innovative fibres. Captured by the precise approach to the contemporary and by the freshness of a formal reinterpretation that enhances the body, it seemed natural to invite Marine Serre to Florence as guest designer of the June edition. To celebrate, together with her achievements, the official debut of the men's collection of her brand.

— FRANCESCA TACCONI, Special Events Coordinator di Pitti Immagine

I am really excited to present my next show in Florence on the 12th of June. It's an honor for me and my team to be the Guest Designer of Pitti Uomo this season. We’re looking forward to bringing the essence of MARINE SERRE to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation.


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