Founders with a Vision

Marianna and Lauren, both seasoned in the beauty industry, identified a gap in the market for clean, effective, and easy-to-use skincare products. Their shared experiences—Marianna's frequent travels and Lauren's journey into motherhood—highlighted the need for products that cater to busy lifestyles without compromising on quality. This insight led to the creation of Summer Fridays, a brand that resonates with the modern consumer seeking simplicity and efficacy in their skincare regimen.

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The Jet Lag Line: A Skincare Staple

The brand's debut product, the Jet Lag Mask, quickly became a cult favorite. Designed to combat the dehydrating effects of travel, this multitasking mask hydrates, soothes, and brightens the skin. Its success paved the way for an expanded Jet Lag collection, including the Jet Lag Deep Hydration Serum and the Jet Lag Skin Soothing Hydration Mist. These products continue the brand's commitment to vegan, cruelty-free, and non-comedogenic formulations, offering deep hydration and skin barrier support. 

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Lip Care with a Cult Following

Summer Fridays' Lip Butter Balm has garnered a dedicated fan base, praised for its ultra-hydrating properties and luxurious texture. Infused with shea and murumuru butters, it delivers a glossy finish without stickiness, earning accolades from beauty enthusiasts and celebrities alike. Building on this success, the brand introduced the Dream Lip Oil, a product enriched with nine plant-based oils, offering a plush, non-sticky texture that leaves lips soft and hydrated.

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Embracing the Cool-Girl Aesthetic

Summer Fridays embodies the "cool-girl" aesthetic—effortless, chic, and approachable. Their products are designed to integrate seamlessly into daily routines, providing effective solutions without the need for extensive steps. This philosophy resonates with consumers seeking authenticity and simplicity in their beauty choices.

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A Community-Driven Approach

Beyond product development, Summer Fridays places a strong emphasis on community engagement. By actively seeking feedback and fostering open communication with their audience, the brand ensures that its offerings align with consumer needs and preferences. This collaborative approach has been instrumental in building trust and loyalty among its customer base.

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In a market saturated with options, Summer Fridays stands out by staying true to its core values: simplicity, effectiveness, and community. It's not just a brand; it's a lifestyle choice for those who value quality and authenticity in their skincare journey.