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Behind the scenes of JOYS vol.x by Victoria Huisman

Models  Allegra Ricci for Esprit Management and Xiayan Guo for Next Management 

Art direction Gili Biegun

Photography Victoria Huisman

Styling Pornwika Spiecker

Styling  assistance Leen Dewantari and Justyna Czerniak

Hair and makeup Alessia Corti

Assistance Brandi Freeze 

Location Plaza Hotel Lucchesi


JOYS volume 10 (a.k.a vol.x) will be launched in March 2022 and will feature only in-house original productions on film.

Photographer Victoria Huisman documented this series behind the scene of The Lúxus editorial photographed in Plaza Hotel Lucchesi in Florence.


Vol.x titled ''Utterly Sustainable'', will be dedicated to true stories about sustainability, its origins, and reasons. 

The Lúxus editorial was created in a special collaboration with Hotel Plaza Lucchesi, Xiayan Guo, Pornwika Spiecker and Justyna Czerniak.


Xiayan Guo wears Valentino


Nicholas Kirkwood and

JW Anderson


Top      : Black jacket by Celine 

Bottom    : Black trousers by Self Portrait  

Bags Chanel  

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Xiayan Guo wears  Prune Goldschmidt dress and Florence Factory necklace




Alegra wears Prune Goldschmidt with accessories by Bylgari and Florence Factory


Xiayan Guo wears Valentino

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Bvlgari and Saint Laurent


Xiayan Guo wears a White dress by VOL  and earrings by Bvlgari


JOYS vol.x will be launched March 2022

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