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The French Girl Aesthetic 

24/04/24  Florence

Article by Gili Biegun

With all eyes on Paris, makeup artist and entrepreneur Violette Serrat stands out for her role in making the French girl aesthetic accessible globally. Known simply as Violette, she embodies Parisian chic, from her trademark bangs to her effortless style. 

Originally from France but now based in Brooklyn, Violette rose to fame as Estée Lauder's global beauty director in 2017. Her YouTube tutorials garnered over 24 million views, building a dedicated Instagram following of over 550K.


However, Violette's defining moment came with the launch of her own vegan beauty brand, Violette_FR, in 2021. Three years in the making, it represents her commitment to quality and authenticity in the beauty industry.

Inspired by the French skincare ethos of simplicity and effectiveness, the limited edition set features Boum-Boum Milk and C’est La Cream. With a custom case for on-the-go convenience, these award-winning products prioritize potent yet gentle ingredients for optimal results.

Boum-Boum Milk and C’est La Cream address skin concerns at their root with just two steps. Made with 98% naturally derived ingredients, including probiotics and prebiotics, these vegan and fragrance-free formulas soothe inflammation and hydrate the skin while supporting its microbiome.

With continued use, The Dream Skin Duo visibly improves skin texture, reduces wrinkles, and enhances firmness, elasticity, and tone. The result? Healthier-looking and feeling skin that radiates with vitality.

The Skin Rescue Serums series is a targeted solutions for healthier skin in just 48 hours and beyond. Inspired by the French pharmacie experience, these serums are crafted to address the root causes of skin concerns, not just the symptoms.

Developed in collaboration with French beauty Chemist Luc Jugla, renowned for gentle yet potent formulas, they promote a healthy microbiome, address skin issues, and prevent recurrence.

With 96% naturally-sourced ingredients, these vegan, fragrance-free, and cruelty-free serums are gentle enough for sensitive skin. Experience the power of French skincare expertise for radiant, healthy-looking skin.

Introducing Bisou Blush: the ultimate cream blush with a built-in brush for effortless application.

This matte-cream blush gives your cheeks a natural, fresh flush with its marbled pigments. The multi-dimensional color adds a healthy glow to your skin, mimicking the natural flush of your cheeks. The attached brush makes application and blending a breeze, ensuring seamless, streak-free results.

Bisou Blush is designed to deliver transparent color with no visible lines or transitions. Plus, its detachable brush is firm enough for blending yet gentle on your skin, so you can layer it over your existing makeup without worry. 

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