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Fashion

Vivetta
AW24

10/3/24 Milan

Article by Gili Biegun

35mm film footage from the backstage of Vivetta AW24 collection | Milan Fashion Week

The Vivetta AW24 runway began at the Milanese Cavoli a Merenda kitchen, continued through the restaurant’s private terrace, and concluded at the 18th-century building's courtyard.

I was lucky enough to join MAC Cosmetics backstage, hosted at owner and chef Vanessa Viscardi’s private home. The narrow hallways, adorned with family photos transformed into the show’s lineup, the bedrooms turned into changing rooms, and the home kitchen used as a hair and makeup area. These intimate moments of Vivetta Ponti's romantic yet playful collection were meant to be captured on 35mm film. With nods to Gertrude Stein, 50s nostalgic interior design, bows, and patent leather Mary Janes, the Kodak moments outcome was only natural.

 

Here are some of the "happy mistakes" I captured on film backstage with MAC Cosmetics at the Vivetta Autumn/Winter 24’ show during Milan Fashion Week.

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