JOYS Fashion Book vol.9 is made for the sake of freedom.

Captured on film and neglecting digital formats, Vol.9 features 100% in-house productions and zero ads. 

The book is focusing on the concept of freedom, its meaning and its manifestation in our day-to-day life.

Art direction, stylist and photographer Gili Biegun created a visual story featuring Autumn Winter 2021/2022 collections and together with JOYS team, they are telling the stories of the creators.