London Fashion Week Spring Summer 2020
A visual story by Gili Biegun
''Originally from Malaysia, Alice Jane studied new music composition at the University of Music Freiburg, Germany where she immersed herself in abstract forms of art and learned to challenge mainstream norms. By swimming through what may appear as a sea of confusion, she in fact unleashed her passion for philosophical art on the outer boundaries.
Creation of new music, or neue musik, allowed her to push her own creativity envelope like never before and now manifests into her designs, which started in 2016 with her “influence” collection and then the “dissonanz” collection that took kuala lumpur fashion week 2017 by storm.
A-JANE is about exploring your most inner depth of self, emotions,fears, desires and demons. new fashion is just the art medium for exposing these depths; it is the complex fusion of thought, expressionism and neue musik, where designs challenge you. alice jane has morphed into a fashion composer where her designs reflect everything that she is.''
A film by Maggie Zhu
creative direction assistant Gili Biegun
location London Fashion Week
Fashion editors running in heels during fashion week spring summer 2020 month.
A unique point of view on and off the runway~
The editor's choice