Fashion , Milan Fashion Week SS20


Milan Fashion Week Spring Summer 2020

A 35mm analogue visual story by Gili Biegun

''The collection is a reflex of Galib Gassanoff and Luca Lin double personalities, hidden within and only visible through a glance on a reflecting surface: a glass, a mirror or water. This elusive element is part of the SS20 show as it is a strong symbol of freedom and purity in both Chinese and Azerbaijani cultures, the desi- gners’ parental origin countries. As brand mission Act N°1 wants to stand up for those girls and women whose voices have been lost in public: this show is about reflecting one’s true self and inner strength. New hybrid items become a focus in the collection: shirts and sweatshirts graced by ruffled tulle skirts and dresses, tops merging shirts\T-shirts\sweatshirts, new sweatshirts blended with silk georgette dresses. Sleeves taken from traditional Chinese robes are fitted to contemporary shirts and ruffled jackets. Evening dres- ses and wedding gowns have been deconstructed and stitched as decorations on shirts and sweatshirts. A volume overdose: maxi sleeves on trenches, jackets and wrap dresses. Skirts with crinoline used to add volume. Oriental landscapes, watercolour peonies and tigers are digitally printed on vi- scose jacquard and silk satin. Ostrich feather details. Fringed fil-coupe jacquard is hand embroidered with chains and crystal beads. For the first time, the brand is presenting a collection of accessories debuting at the show, small evening bags built with metal wire and glass beads – recovered from vintage archives - hand assembled at the Act N°1 Atelier in Milan.'' ~ACT N1

JOYS production 

A film by Maggie Zhu

creative direction assistant Gili Biegun

location London Fashion Week

Fashion editors running in heels during fashion week spring summer 2020 month.

A unique point of view on and off the runway~ 

The editor's choice

JOYS is an independent, carefully curated collection of visual stories about fashion, beauty, lifestyle and art. Printed biannually and edited by Gili Biegun,  JOYS features only 100% original content from a unique point of view.

From Florence, Italy to the world

All rights reserved JOYS 2012-2020

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