Fashion , Paris Fashion Week SS20


Paris Fashion Week Spring Summer 2020

A 35mm analogue visual story by Gili Biegun 

From the backstage to the runway video by Maggie Zhu

Summer 2020 Collection


Madame C.

''An elegant woman pushes the heavy glass door of a luxury boutique on Avenue Montaigne, and with a firm step treads on the thick brown-and-white Guy Laroche logo carpet.

Madame C. (played by Françoise Fabian in this film excerpt) embodies the famous director of the call girl agency that made all of Paris quake.

This collection is dedicated to these liberated girls and boys who for a few five hundred franc notes contributed to the splendour of France.''

~Richard René for Guy Laroche

JOYS production 

A film by Maggie Zhu

creative direction assistant Gili Biegun

location Milan Fashion Week

Fashion editors running in heels during fashion week spring summer 2020 month.

A unique point of view on and off the runway~ 

The editor's choice

JOYS is an independent, carefully curated collection of visual stories about fashion, beauty, lifestyle and art. Printed biannually and edited by Gili Biegun,  JOYS features only 100% original content from a unique point of view.

From Florence, Italy to the world

All rights reserved JOYS 2012-2020

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