Fashion , Milan Fashion Week SS20

MSGM

Milan Fashion Week Spring Summer 2020

A 35mm analogue visual story by Gili Biegun 

A short film by Maggie Zhu

Massimo Giorgetti and MSGM presented their SS20 collection during Milan Fashion Week this September. For the brands 10th anniversary MSGM created a colorful collection in bright yellow, green and hot pink.

Even with extra feminine floral prints, ruffles,transparent flowing fabric Giorgetti somehow maintained the brands ''bad ass'' attitude.

M.A.C Cosmetics created a matching makeup look using highly pigmented powder as colorful eyeliners in similar colors.

Playing now:

Running in Heels

MSGM SS20

Milan Fashion Week

Spring/Summer 2020 

JOYS production 

A film by Maggie Zhu

creative direction assistant Gili Biegun

location Milan Fashion Week

Fashion editors running in heels during fashion week spring summer 2020 month.

A unique point of view on and off the runway~ 

JOYS production 

A film by Maggie Zhu

creative direction assistant Gili Biegun

location London Fashion Week

Fashion editors running in heels during fashion week spring summer 2020 month.

A unique point of view on and off the runway~ 

The editor's choice

JOYS is an independent, carefully curated collection of visual stories about fashion, beauty, lifestyle and art. Printed biannually and edited by Gili Biegun,  JOYS features only 100% original content from a unique point of view.

From Florence, Italy to the world

All rights reserved JOYS 2012-2020

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