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Fashion , Milan Fashion Week SS20
MSGM
Milan Fashion Week Spring Summer 2020
A 35mm analogue visual story by Gili Biegun
A short film by Maggie Zhu
Massimo Giorgetti and MSGM presented their SS20 collection during Milan Fashion Week this September. For the brands 10th anniversary MSGM created a colorful collection in bright yellow, green and hot pink.
Even with extra feminine floral prints, ruffles,transparent flowing fabric Giorgetti somehow maintained the brands ''bad ass'' attitude.
M.A.C Cosmetics created a matching makeup look using highly pigmented powder as colorful eyeliners in similar colors.
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JOYS production
A film by Maggie Zhu
creative direction assistant Gili Biegun
location Milan Fashion Week
Fashion editors running in heels during fashion week spring summer 2020 month.
A unique point of view on and off the runway~
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