Fashion , Joy's World

 

Mercedes Benz Fashion Week RUSSIA 

 

day 4

Moscow October 2019

A visual story by Gili Biegun

EXPATS

Global Talents

USA-RUSSIA

EXPATS COLLECTIVE is an international collective, a collaborative effort between publisher and fashion
editor Stephan Rabimov, designer Vasily Vein of San Francisco, Liliana Bahor and Ella
Shadrunova from Vyborg.
''The brand is the epitome of slow fashion, with every garment created individually and uniquely.
Their debut collection, Spring/Summer 2020, is inspired by Polenitsa (Slavic folklore warrior women-
Valkyries), the Romanov dynasty (represented by golden badges and stars of military honor, as well as
red ribbons cutting through an olive drab dress) and the October Communist Revolution (elements in
striking crimson, military cut on many jumpsuits and jackets).
The color red, used sparingly but effectively, is a main leitmotif of the collection, showing up in wool,
capes, dresses and accessories. The looks chosen are simply divine and very classic, draped dresses and
shawls, capes and jackets, one-piece tracksuits and long, pleated skirts. 
Much of the inner fabrics of the outfits were lined with red velvet.
All fabrics were shimmery and flowing, with velvet and shiny silk making an appearance.
The final parts of the collection were very “Red Riding Hood”, with large red hoods and oversized belt
buckles on black leather coats.
A collection for the modern warrior valkyrie, bound for revenge against her enemies in dramatic and
flawless outfits, this is definitely one of the highlights of this week - expect to see much more from this
new brand.''

Innominate

Founded in 2014, Innominate established itself in the Russian fashion market with its use of minimalist design and expert tailoring. Functional yet romantic, their designs often feature a personal touch from their team - elements of kimono-like fabric sewn onto classical mens suits, for example.
This collection was no different, with the brand presenting a masculine and elegant number of looks
with a strong resemblance to European mens fashion of the 70’s - oversize coats in warm colors, muted
tartan pants and jackets, wide-brim hats and fisherman hoods, film cameras on leather straps around
the neck as accessories. 

 

LINUS LEONARDSSON

Global Talents

USA-RUSSIA

''LINUS LEONARDSSON Hailing from Stockholm but currently based in London, I am a Master graduate from the Royal Academy of Fine Arts Antwerp. My work centers around the combination of fun and glamour with important social issues - first and foremost the demolition of gender expectations within fashion, and a push towards a fully sustainable industry. The core purpose of my collections is to create a feast and fantasy for the eyes that are relating and impacting the world we live in.''

MAD DAISY MOSCOW

MAD DAISY MOSCOW was created in 2017, starting with artisan-made shoes. Each pair is made by hand from Italian leather and thus becomes unique in its design and making.

In the collections by MAD DAISY MOSCOW ‘Mismatched Shoes’ - shoes of a different colour each in the same pair - are one of the brand statements.

Red September

''Launched by designer Olga Vasyukova, Russian fashion brand Red September is inspired by industrial and architectural sensibilities—inviting us to take a fresh look at familiar things.

The unique shoulder design, a defining feature of the brand, found its new implementation in a variety of forms and fabrics: from the couture version in cashmere and denim to the most adaptive commercial leather, cotton, and knitwear options. In the new season, Red September tells the story not only about freedom and independence, but about conscious rebellion and meaningful anarchy.''

The editor's choice:

JOYS is an independent, carefully curated collection of visual stories about fashion, beauty, lifestyle and art. Printed biannually and edited by Gili Biegun,  JOYS features only 100% original content from a unique point of view.

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